SAP Invests in London Startup Conduct

What’s It About?

The software corporation SAP has taken a stake in the London-based startup Conduct as part of a Series A financing round. The young company has developed an AI-powered platform that supports firms in analyzing and modernizing their ERP landscapes. A particular focus is the upcoming migration from SAP ECC to SAP S/4HANA, whose urgency is increasing due to the end of mainstream support at the end of 2027.

Conduct addresses a central problem for many companies: the complexity of individually customized ERP systems makes changes and migrations time-consuming and costly projects. The startup’s platform visualizes custom code, configurations, and system integrations, giving IT teams a clear overview of their technical infrastructure.

Background & Context

With the end of support for SAP ECC in 2027, the pressure to act is growing for numerous companies worldwide. Many face a major challenge: often, millions of lines of custom-developed code must be understood, complex dependencies identified, and far-reaching integrations reviewed.

This is precisely where Conduct comes in. The platform captures the in-house developments within the ERP systems and makes their structure transparent. Teams can specifically query which system components would be affected by planned changes. This not only speeds up the handling of change requests but also reduces the risk of errors during adjustments and updates. Through the use of AI, the complexity of the systems is captured and analyzed automatically, which is intended to increase companies’ agility in implementing business requirements.

According to its own statements, Conduct already works with large consulting firms such as BCG and NTT DATA. SAP’s strategic investment itself underscores the potential of the solution and could give the startup additional credibility in the market. The financing round should help the company further develop its technology and expand its market presence.

What Does This Mean?

Companies gain new opportunities through AI-powered tools to reduce the risks and costs of ERP migrations and to increase transparency over their system landscapes.
SAP’s investment in an external startup shows that the corporation acknowledges the complexity of the upcoming migration wave and is actively looking for solutions that make the transition easier for customers.
With the approaching end of support for SAP ECC, demand for modernization solutions is likely to keep rising, which puts innovative providers such as Conduct in a favorable market position.
IT teams could respond considerably faster to business requirements through automated analysis tools and make the maintenance of complex ERP systems more efficient.